Working with text paths
A text path is a line that you can add text to. You can manipulate the way text rides the path, the attributes of the text (such as font, color, and size), and the shape and style attributes of the path.
To control the way text rides the selected text path, display the Text Path tab of the Modify dialog box (Item menu), and then click a button in the Text Orientation area to choose how the text should ride the path. You can also choose an option from the Align Text drop-down menu to determine which part of a font is used to position characters on the path.